Marketing Cloud Engagement from Salesforce is a full-featured platform that offers personalized marketing and automated journeys across multiple channels. It includes email marketing, mobile marketing, and digital advertising, along with built-in dashboards for cross-channel analytics. It's geared for companies looking to maximize customer lifetime value and works well with Salesforce products for a single customer engagement strategy.
Another powerful option is Blueshift, an AI-powered marketing platform that marries customer data and uses AI-driven decision-making to deliver campaigns across multiple channels. Blueshift includes a Customer Data Platform, AI-Powered Decisioning, and Cross-Channel Delivery, which means marketers can work more efficiently and get better return on investment. It supports a broad range of marketing channels and integrates with hundreds of tools for a single view of customer behavior.
Braze offers a customer engagement platform that uses AI to manage personalized and real-time interactions across multiple channels. It includes data activation, journey orchestration, and cross-channel messaging, including email, mobile app, SMS and WhatsApp. Braze is designed to be scalable and secure, making it a good fit for many industries to optimize onboarding, engagement and customer retention.