Question: Can you recommend a platform that provides detailed behavioral data on consumer activities across multiple channels?

If you want a platform that offers behavioral data on consumers' activities across many touchpoints, Luth is a good option. Luth's behavior data collection technology includes a range of tools for clickstream behavior, app behavior, location data and video streaming. The company positions the platform as a way to help companies "maximize marketing, sales and product development efforts with event-level data feeds and advanced analysis tools like Audience Insights and Shopper Insights Dashboard."

Another mature option is Fullstory, which gathers a broad range of events and signals to give you a better idea of what people are doing and how they feel. It offers features like replays that show what happened in real time, predictive modeling, funnels and heatmaps. Fullstory's technology is geared for companies that want to personalize their customers' experiences to increase conversions and loyalty.

If you want real-time insights into consumers, Verisk Marketing Solutions offers a single view of consumers and households through its own proprietary identity and behavioral data. It offers features like in-market shopping signals, TCPA consent verification and real-time lead optimization. It's geared for industries like insurance, financial services and real estate, where it can help with better customer segmentation and targeted marketing.

Last, mParticle offers a single customer view across all touchpoints, with real-time data quality combined with AI-powered insights to help with conversion and retention. It offers features like predictive outcomes, real-time audiences and integration with more than 300 marketing and analytics tools. It's designed to work with companies large and small, with a modular and scalable architecture for customer data management.