If you need a B2B marketing platform that offers reliable and actionable data to help you target the right people, ZoomInfo is a strong contender. This integrated platform helps businesses connect with and convert their most valuable buyers through its Unlock Insights, Engage Customers, Win Faster, and Sales Automation features. ZoomInfo offers sales, marketing, operations, data-as-a-service and recruiting solutions that can help you increase productivity and improve your go-to-market strategy.
Another strong contender is Demandbase, a full Go-to-Market (GTM) platform that combines Account-Based Marketing (ABM) software and B2B advertising. It offers Account-Based Experience (ABX), Sales Intelligence, Predictive Analytics and Personalization. Demandbase's platform helps businesses identify and engage with the best accounts using AI, streamline sales and marketing operations and provide a single view of accounts to prioritize engagement.
If you prefer a more data-centric approach, you might want to look at Leadspace, a full-funnel customer acquisition platform that collects and unifies market data to calculate Total Addressable Market (TAM) and Ideal Customer Profile (ICP). Its Graph component pulls data from more than 30 third-party B2B data sources to validate leads and score them at the company and buying center levels. Leadspace also offers predictive scoring models and tools for different use cases, so you can better target the right audience and improve sales team close rates.
Last, Anteriad is a full-funnel marketing and B2B data solutions provider that helps businesses connect with and engage their target audience. It offers enriched global B2B data combined with intent data, demand generation programs and data science-powered marketing analytics. Anteriad's platform is geared for businesses looking to improve their marketing, optimize pipeline performance and drive revenue with targeted campaigns.