If you want to crunch the numbers to figure out how to maximize customer lifetime value, there are some good options. SegMetrics is a good example, a data integration tool that connects data from many marketing tools to help you optimize your sales funnel. It's got features like lifetime value attribution, order value optimization and nurture step optimization, so it's good for maximizing revenue and understanding customer behavior. With more than 90 marketing tool integrations, SegMetrics can help you make decisions based on data and optimize your return on investment.
Another option is Optimove, a customer-centric marketing platform that marries customer data to launch personalized marketing campaigns. Optimove says its customers have seen a 33% average increase in customer lifetime value and 88% improvement in campaign efficiency. It's got a real-time Customer Data Platform (CDP), multichannel decisioning, AI optimization and native marketing channels. It's a good option for those who want to improve customer engagement and loyalty.
For a more all-purpose approach, CrossEngage offers a Customer Intelligence Platform that's designed to maximize customer lifetime value by fostering long-term relationships across all marketing channels. It offers a 360° view of each customer, no-code predictive modeling, intelligent audience management and cross-channel campaign management. It's designed to help companies move to a customer-centric approach, discover and expand high-value audiences and increase customer loyalty.
Last, Appier offers an AI-powered system for optimizing marketing and customer experience. It's got features like user acquisition, campaign automation, conversion optimization, AI personalization and conversational marketing. It's been used in gaming, e-commerce and financial services, among other areas, and says customers have seen significant improvements in user acquisition and campaign performance.