Question: Is there an analytics platform that can help me identify underperforming products and optimize my ad spend strategy for better ROAS?

If you're looking for an analytics platform to help you identify underperforming products and optimize your ad spend strategy for better ROAS, SegmentStream is an excellent choice. This AI-powered platform offers predictive analytics, multi-touch attribution, and media mix modeling to make data-driven budget decisions. It helps businesses measure true incremental ROAS, identify opportunities to maximize ROAS, and scale ad spend with confidence. SegmentStream integrates with Google Analytics and Google BigQuery, and offers customizable dashboards and filtering options.

Another powerful option is Admetrics, an AI-powered platform that optimizes e-commerce advertising performance. It provides data-driven insights for optimal budget allocation through modules like Business Intelligence, Marketing Mix Modeling, Tracking & Attribution, Experimentation, and Data Activation. Admetrics connects to over 50 shops and marketplaces, offering near-real-time data refresh and dedicated data science consulting. This platform can significantly improve ROAS with its advanced analytics and quick decision-making capabilities.

Adtriba is also a great tool for optimizing marketing and ad spend. It offers cross-channel and multi-touch attribution, along with unified marketing measurement tools to help businesses understand their marketing activities and make data-driven decisions. Adtriba's advanced statistical models and machine learning algorithms automatically collect data from various sources, providing actionable insights and optimizing marketing ROI.

For a more automated approach, Hyros could be the right fit. This platform uses a patented AI attribution system to provide a clear view of ad performance, helping to boost ad ROI. Hyros tracks conversions like sales, calls, and emails, and sends this data to ad platforms for better targeting and cost optimization. It is designed for businesses with complex traffic and marketing operations, offering customizable attribution models and integration with a wide range of tools.