Question: How can I use AI to proactively engage with customers and prevent churn?

Another strong contender is Cresta, a generative AI platform for contact center performance. It analyzes conversations and presents insights to help you achieve business results. Cresta includes conversation intelligence, agent assist, virtual agent and a no-code command center. The company says it's helped customers improve response times, conversion rates and customer retention, so it's a good choice if you want to keep customers happy and reduce churn.

If you prefer a more conversational style, Haptik has a collection of tools for customer lifecycle management. Its Generative AI abilities include Gen AI Web Q&A for fast support, Gen AI Sales Assistant for personalized buying advice and Intelligent Analytics for performance tracking. Haptik spans multiple channels for engagement and has enterprise-grade security, which can help you dramatically improve customer satisfaction and lower churn.

Last, LivePerson is geared for digital-first customer interactions, a move away from call centers. It can route voice calls to digital channels, automate common customer intents and use large language models to personalize customer interactions. The company says it can increase agent productivity and lower operating costs, but it's also a good choice if you want to keep customers happy and reduce churn.