Question: I need a platform that offers advanced targeting options, such as contextual DMP for cookieless targeting and AI-brand safety verification.

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afp.ai

If you're looking for a platform with a lot of targeting sophistication, afp.ai is worth a close look. This AdTech suite includes AI targeting, computer vision-based brand safety and a contextual DMP for targeting without cookies. It also includes new ad formats like in-image AI ads and super skins, and offers rich measurement with AI metrics and brand-lift data. afp.ai also offers full-service support, making it a good option for maximizing ad revenue and attracting new advertisers.

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Proximic

Another good option is Proximic, an AI and contextual intelligence powered targeting platform. It lets media buyers target people based on demographic and behavioral attributes without user identifiers. Proximic also can ensure ads are placed next to content that's contextually relevant and safe, using filters like keywords and IAB categories. That flexibility and focus on privacy-respecting inventory makes Proximic a good option for media buyers and sellers.

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Optable

For a privacy-first approach, Optable offers an end-to-end data clean room platform. That includes a DMP for modern audience data management, identity management for cookieless advertising, and tools for data collaboration and activation. Optable offers privacy-first audience targeting through its Privacy Sandbox and offers real-time insights and flexible identity tools, making it a good option for media owners, publishers and retailers.

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GumGum

Last, GumGum offers the Mindset Platform, which uses AI for contextual intelligence to show ads in context without cookies. Among its features are dynamic ad creatives, attention measurement and real-time optimization. It offers brand safety through integration with vendors like HUMAN Security and NewsGuard, so it's a good option for brands and publishers that want to succeed in a cookieless world.

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