Question: Is there a solution that integrates with ABM providers to run targeted campaigns and improve conversion rates?

If you want a system that can integrate with ABM providers and run targeted campaigns to boost conversion rates, 6sense is a strong contender. This Revenue AI-powered platform is designed to create and convert pipeline into revenue by identifying in-market accounts, crafting personalized messages and automating meeting qualification and booking. It can integrate with existing technology investments to provide insights that can help you increase pipeline and conversion rates, making it a good fit for CMOs, demand generation and RevOps teams.

Another powerful option is Demandbase, an all-encompassing Go-to-Market platform that includes Account-Based Marketing (ABM) software, B2B advertising and data to help companies target their best accounts with AI. Its Account-Based Experience (ABX), Predictive Analytics, Personalization and Orchestration abilities automate marketing and sales work. Demandbase has flexible pricing tiers, making it a good fit for B2B companies looking to improve revenue by better prioritizing accounts and streamlining operations.

For companies that want a powerful marketing automation system, Adobe Marketo Engage is a good option. It helps orchestrate and personalize customer journeys across many touchpoints, with features like ABM, lead management, email marketing and multi-touch attribution. Marketo Engage can be integrated with other Adobe tools, so it's a good option for companies with bigger deals or high-value accounts with longer sales cycles.

Also worth considering is Influ2, a person-based advertising system that targets specific people in a buying group, then converts engaged prospects into the sales pipeline. Influ2 supports ads on LinkedIn, Facebook and Google, and can be integrated with tools like Salesforce and Hubspot, so it can help B2B companies improve marketing and sales processes, increasing conversion rates and targeted sales outreach.