Switch Alternatives

If you're looking for a Switch alternative, Marketing Cloud is another contender. It offers a full Customer Data Platform and Marketing Analytics to span all touchpoints, so you can optimize campaigns and improve engagement. With Marketing AI and Personalization, it can help you measure ROI for your marketing programs and integrate with the #1 CRM, which could be helpful if you want to get a single view of customer interactions.

Another contender is Optimove. It offers a real-time Customer Data Platform, multichannel decisioning, AI optimization and native marketing channels. The platform is geared to increase customer engagement and loyalty with highly targeted and personalized marketing, which could be helpful for companies shifting from a product-led to a customer-led approach. Optimove has a track record of delivering results, with an average 33% increase in customer lifetime value.

Lifesight is another option. It offers data and AI-driven insights to help marketers make more informed decisions and get the most out of their marketing budget. With features like Triangulation Framework, Goal Setting and Forecasting, and Incrementality Intelligence, Lifesight can help you optimize campaigns and measure marketing effectiveness across online and offline channels. That makes it a good option for marketers trying to improve their campaigns and grow their business.