If you're looking for a Rubio alternative, Magellan AI is another good option. The company's platform provides a suite of audio advertising intelligence, media planning and measurement tools for brands and publishers to amplify live-read, produced and programmatic ads on podcasts and YouTube. It tracks more than 40,000 advertisers across 50,000 shows, and offers insights for competitive intelligence, media planning, ad verification and pixel-based attribution.
It also has tools like watchlists, audio sampling, email alerts and spend analysis to help optimize podcast advertising, making it a good option for those looking for a more comprehensive audio advertising management and measurement solution.
Another good option is Smartly. It's not an audio-specific company, but it's an all-purpose advertising platform that uses AI to automate and optimize campaigns across a range of digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. It has features like predictive budget allocation, automated campaign management, dynamic creative optimization and actionable reporting dashboards, so it's a good option for agencies and brand marketing teams.
If you're looking for an audio marketing strategy optimization tool, Veritonic has a number of features, including competitive analysis, audio asset testing and full-funnel campaign measurement. Its Audio Score, powered by Machine Listening and Learning (M-LAL), assesses the effect of audio creative elements, so you can optimize audio assets for better engagement and ROI. Veritonic is used by industry leaders around the world to measure, optimize and improve the performance of their audio campaigns.