If you're looking for a platform that offers user segmentation and targeted advertising geared specifically for web3 companies, Holder is a good option. Holder is a web3 CRM and marketing automation platform that can help web3 communities, DAOs and businesses better connect with customers. It features direct customer communication through crypto wallets and XMTP-integrated messaging for timely and targeted messaging. The platform lets you build highly segmented audiences based on wallet data, web3 social identities and off-chain data, augmented by on-chain ownership and activity data. This lets you manage contact profiles and integrate data from sources like Discord and OpenSea.
Another good option is Blueshift, an AI-powered marketing platform that combines customer data and uses AI-driven decision-making to deliver across multiple channels. Blueshift offers a Customer Data Platform (CDP) for building rich customer profiles and easily accessible segments, along with AI-Powered Decisioning for automating marketing work. It supports multiple marketing channels, including email, SMS, in-app messages and paid media, so businesses can segment audiences and make more informed marketing decisions based on real-time AI analysis of customer behavior and intent.
ChainAware.ai also offers user segmentation and targeted advertising geared for web3 businesses. Although its main focus is on crypto wallet auditing and fraud detection, it also offers AI-powered features for user segmentation and 1:1 targeting. It also offers web3 marketing strategy and consulting services, so it's a good fit for businesses looking to increase user engagement and growth within the web3 ecosystem.
For a more advanced marketing automation platform, Adobe Marketo Engage offers powerful tools to orchestrate and personalize customer journeys across multiple touchpoints. It includes marketing automation, account-based marketing, lead management and email marketing, along with AI-powered marketing automation and predictive audiences. It's geared for B2B marketing, helping businesses attract, segment and nurture customers through their entire lifecycle.