Question: Do you know of a platform that offers user segmentation and targeted advertising for web3 businesses?

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Holder

If you're looking for a platform that offers user segmentation and targeted advertising geared specifically for web3 companies, Holder is a good option. Holder is a web3 CRM and marketing automation platform that can help web3 communities, DAOs and businesses better connect with customers. It features direct customer communication through crypto wallets and XMTP-integrated messaging for timely and targeted messaging. The platform lets you build highly segmented audiences based on wallet data, web3 social identities and off-chain data, augmented by on-chain ownership and activity data. This lets you manage contact profiles and integrate data from sources like Discord and OpenSea.

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Blueshift

Another good option is Blueshift, an AI-powered marketing platform that combines customer data and uses AI-driven decision-making to deliver across multiple channels. Blueshift offers a Customer Data Platform (CDP) for building rich customer profiles and easily accessible segments, along with AI-Powered Decisioning for automating marketing work. It supports multiple marketing channels, including email, SMS, in-app messages and paid media, so businesses can segment audiences and make more informed marketing decisions based on real-time AI analysis of customer behavior and intent.

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ChainAware.ai

ChainAware.ai also offers user segmentation and targeted advertising geared for web3 businesses. Although its main focus is on crypto wallet auditing and fraud detection, it also offers AI-powered features for user segmentation and 1:1 targeting. It also offers web3 marketing strategy and consulting services, so it's a good fit for businesses looking to increase user engagement and growth within the web3 ecosystem.

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Adobe Marketo Engage

For a more advanced marketing automation platform, Adobe Marketo Engage offers powerful tools to orchestrate and personalize customer journeys across multiple touchpoints. It includes marketing automation, account-based marketing, lead management and email marketing, along with AI-powered marketing automation and predictive audiences. It's geared for B2B marketing, helping businesses attract, segment and nurture customers through their entire lifecycle.

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