Holder

Holder is a web3 CRM and marketing automation platform that can help brands that are moving into the web3 world better connect with their customers. It's geared for web3 communities, decentralized autonomous organizations (DAOs) and web3 businesses that need to manage their wallet audiences.

The platform has a variety of features to help you interact with customers. You can reach them directly through their crypto wallets, using messaging tools built in with XMTP. That lets you target messages to the right people and send them at the right time.

Holder's CRM abilities also let you create hyper-segmented audiences based on wallet data, web3 social identities and off-chain data. That data can be fully enriched with on-chain ownership and activity data. You can also create dynamic customer segments and manage contact profiles with data from other sources like Discord, OpenSea, POAP, Farcaster and more.

Automation abilities let you personalize omnichannel customer journeys. You can create powerful workflows and automated campaigns that span web2 and web3 channels. Triggered by on-chain interactions and APIs, these experiences are designed to drive engagement and loyalty.

Holder is designed to integrate with popular products and channels, including Discord, Twitter, OpenSea, Airstack, Farcaster, Lens, POAP and Dynamic. That means you can work in your existing ecosystem.

Holder pricing is tiered into three levels: Creator, Engagement and Enterprise. The Creator plan costs $60 per month, supporting 2,000 contacts, with features like audience building, custom fields and export. The Engagement plan costs $300 per month, supporting 10,000 contacts, and adds automation builders and messaging tools. The Enterprise plan is custom-priced, supporting 50,000+ contacts, with advanced features and customization. Annual subscription rates are also available.

Holder is designed to help web3 organizations better connect with their customers and communities, offering a full range of tools to capture, understand and engage wallet audiences.

Published on June 14, 2024