If you need tools to visualize demographic data and customer segmentation, Spatial.ai is worth a look. It offers organic consumer behavior data and tools like PersonaLive, Proximity and FollowGraph to segment customers. These tools can be used to categorize people by social, mobile and web behavior, letting you score neighborhoods and assess consumer interest in brands by geography. It's geared for retail, restaurant, marketing and financial services customers.
Another tool worth considering is Resonate, a consumer data and intelligence platform that uses AI to give you a single view of more than 230 million profiles and 2 billion devices. With predictive data and real-time insights, Resonate helps businesses across industries like health and wellness, financial services and ESG make data-driven marketing decisions and measure performance. Its interface is geared for marketers who want to build targeted campaigns and measure results.
If you prefer a more automated approach, Delve AI offers an automated buyer persona creation tool that ingests data from Google Analytics, customer/CRM data and social media. The tool offers detailed insights into your customer base with its Live Persona, Customer Persona, Social Persona and Competitor Persona features. It's good for a variety of industries and can help businesses build targeted marketing campaigns and optimize customer engagement.
Last, Twilio Segment is a customer data platform that ingests, cleans and activates customer data in real-time for personalized customer interactions. With tools like predictive AI for customer behavior and generative AI for targeted audiences, Twilio Segment offers flexible pricing plans to suit data engineers, marketers and product managers in a variety of industries. It integrates with more than 450 pre-built connectors, making it a good option for real-time customer insights.