Question: How can I better understand my users and engage with them through data analysis and activation?

Resonate is a consumer data and intelligence platform that uses AI to provide a constantly updated view of over 230 million profiles and 2 billion devices. It provides predictive data, intent signals, psychographics, and preferences, which can help businesses across industries like health and wellness, financial services, and ESG drive growth and loyalty. With its powerful data exploration and activation interface, you can create targeted campaigns and measure performance.

Marketing Cloud is another powerful option that combines profiles and analytics to help businesses acquire customers, engage them, and drive revenue. It includes a Customer Data Platform, Marketing Analytics, Marketing AI, Personalization, and B2B Marketing Automation. By integrating with the #1 CRM, it provides a single view of customer interactions, which is expected to drive significant improvements in marketing ROI, customer lifetime value, and customer engagement.

The Optimizely Data Platform is a customer data platform that unifies, segments, and activates customer data in real-time across multiple channels. It integrates with Optimizely products and over 60 other platforms, providing a single data view, segment management, and real-time activation. This platform is great for businesses that want to drive engagement and conversion with advanced targeting and personalization.

Last, Qualtrics offers an experience management platform that uses AI to provide actionable insights across customer, employee, and market research. It helps companies turn data into personalized experiences and make better decisions to drive growth. With features like Conversational Feedback, Text Analytics Insights, and personalized customer care, Qualtrics is a flexible tool for understanding and engaging with users.