If you're looking for a way to get a deeper traveler profile and build an always-on marketing program for your travel business, Sojern is a good choice. The travel marketing platform uses data and artificial intelligence to help hotels, attractions and destinations find travelers, reach them online and convert them into bookings. With tools like unmatched traveler insight, AI-powered audience targeting, multichannel activation and optimization tools, Sojern customers can drive direct bookings, build brand awareness and generate revenue.
Another contender is Resonate, which offers consumer data and insights by using AI to provide a constantly up-to-date view of consumer profiles. Resonate's platform offers predictive data, intent signals and psychographics so businesses can build targeted campaigns and measure results. That can help you get a better handle on your customers and optimize travel business marketing.
For customer service and social media, Brandwatch has a broad suite of tools for social media management, consumer intelligence and influencer marketing. Its AI-powered insights can help you predict demand, monitor consumer sentiment and create data-driven social content calendars, so you can respond to trends and protect your brand.
Iterable is another cross-channel marketing platform that can help you deliver personalized customer experiences based on up-to-date data. With its abilities in personalized messaging, synchronized channels and dynamic campaigns, Iterable can help you build a strong relationship with customers across many marketing channels, converting them into bookings and revenue for your travel business.