Question: Can you recommend a platform that helps ecommerce businesses accurately track orders and conversions across multiple marketing channels?

For ecommerce companies trying to track orders and conversions through many marketing channels, Triple Whale is a powerful tool. It offers AI tools to help you unify and standardize important metrics, including Pixel for tracking customer journeys, Insights for creating customer profiles and Creative Cockpit for ad-level analysis. Triple Whale integrates with a range of services like Shopify, Facebook and Google Analytics, and more than 10,000 brands use it.

Another strong contender is AnyTrack, which offers real-time ad tracking and attribution across multiple ad platforms like Facebook Conversion API and Google Ads API. It supports a variety of marketing strategies and integrates with e-commerce sites like Shopify and WooCommerce. AnyTrack offers real-time conversion data so businesses can make decisions and optimize campaigns more easily.

ThoughtMetric is another powerful tool for e-commerce businesses, offering a single view of marketing performance across many channels, along with data-driven insights and revenue growth. It tracks performance across all marketing channels, optimizes ad spend and offers post-purchase attribution surveys, giving you a better view of what's working with marketing.

If you want a one-stop analytics tool, Polar is a good option. It links and visualizes ecommerce data from 45+ sources, including Shopify and Amazon, with pre-built dashboards that require no setup. Polar offers automated KPI calculations, custom reports and first-party attribution, so merchants can optimize customer acquisition and retention.