Question: How can I effectively track the performance of my advocacy campaigns and measure ROI?

VoterVoice is a digital advocacy platform that's designed to help organizations engage stakeholders, mobilize advocates and measure results. It offers features like real-time performance tracking, AI-powered email scripting and detailed ROI reporting. It's geared for associations, companies and nonprofits seeking a bigger voice in policy decisions.

For customer advocacy, Influitive uses AI to increase engagement and build a community. It includes tools to generate referrals, references and reviews at scale, and gamified campaigns and customer community engagement. Influitive has shown strong ROI, with customers reporting up to 363% ROI for closed-won opportunities and 1,400% ROI for pipeline generation.

Another choice is Adobe Marketo Measure, a B2B marketing attribution tool that offers a unified view of the customer journey. It tracks interactions across channels and offers detailed views of every touchpoint. With features like EveryTouch Attribution and Automated Data Capture, it can help you optimize marketing programs and channel mixes with detailed performance data, aligning lead-based and account-based marketing with sales teams.