Question: Is there a solution that can help me target ads to customers based on their sensitivity to discounts and improve ROI?

One option is RevLifter, an intelligent eCommerce platform that uses real-time data to create personalized promotions that convert, reduce abandonment and protect brand margins. Its smart targeting technology means that offers are more valuable and less likely to be discounted, allowing for better inventory and merchandising optimization. The platform also tracks customer browsing behavior and personalizes offers based on each customer's intent and funnel stage, making it a great option for retailers looking to improve customer experience and drive profitable growth.

Another option is Session AI, which uses artificial intelligence to predict the likelihood of purchase for each anonymous site visitor. The platform offers targeted actions such as upsell opportunities, time-sensitive discounts, and social proof, all based on real-time visitor behavior. This results in higher conversion rates, lower promotional spend and higher sitewide revenue, making it a good option for ecommerce businesses looking to improve customer targeting and efficiency.

Cardlytics offers a purchase intelligence platform that gives businesses a comprehensive view of consumer spending. By tapping into the spending habits of more than 168 million bank customers, businesses can target ads and measure results more accurately. The platform includes native ads that are built into digital channels and sales impact reporting, making it a good option for retail and grocery companies that want to understand consumer behavior and optimize ad programs accordingly.

If you prefer a more data-focused approach, Hyros offers advanced ad tracking and attribution software. Its AI-powered system offers detailed ad performance insights so you can get a minimum 20% boost in ROI. The platform tracks conversions like sales, calls and leads, and integrates with a variety of tools, making it a good option for companies with complex marketing operations that want to optimize their ad spend.