Question: I'm looking for a self-serve demand-side platform that offers access to top Chinese media and enables cross-app and cross-device activation.

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DeepZero

If you're looking for a self-serve demand-side platform that offers access to top Chinese media and enables cross-app and cross-device activation, DeepZero is a standout option. Their Optimus DSP provides a self-serve platform for mobile and OTT/CTV platforms, supporting cross-app and cross-device activation, along with centralized campaign management and performance analysis through their Trading Desk. Additionally, DeepZero offers a suite of products tailored to the Chinese market, including data management and marketing automation tools.

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Cusper

Another excellent choice is Cusper, a trading desk platform that allows advertisers to build and manage their own Demand-Side Platform (DSP) ecosystem. Cusper offers advanced customization and AI-driven tools to optimize online campaigns, supporting a variety of ad formats across CTV, Video, Native, Mobile, and Display Ads. It also features campaign management, fraud detection, and customizable inventory integration, making it a robust option for targeting the Chinese market.

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Choozle

For a broader range of media inventory and targeting options, consider Choozle. This platform provides access to a variety of ad formats, including DOOH, video, and connected TV, with advanced targeting features like first-party data onboarding and precision ABM targeting. Real-time reporting and AI optimization for ad groups maximize CPMs on high-performing inventory, making it ideal for advertisers looking to optimize their digital ad campaigns.

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