DeepZero

DeepZero is an AI-powered MarTech company in China that provides a range of products to help companies reach the right audience in China. The company has two main product lines: media activation and data activation.

The media activation product line, AlphaDesk, includes tools like Optimus DSP, Trading Desk and Campaign Management. These tools are designed to optimize media buying, campaign management and advertising strategies in China. Optimus DSP is a self-serve demand-side platform that offers access to hundreds of top Chinese media and enables cross-app and cross-device activation on mobile and OTT/CTV platforms. Trading Desk offers centralized campaign management across multiple direct bidding platforms in China, with detailed performance analysis and optimization.

The data activation product line, AlphaData, includes a range of tools including a Data Management Platform (DMP), Customer Data Platform (CDP), Marketing Automation and Holmes AI. These tools help companies to analyze, structure and activate their campaign data to better understand their users and engage with them. The DMP and CDP gather, structure and govern large-scale customer data to support marketing decision-making. Marketing Automation automates digital marketing plans to deliver personalized messages across multiple channels.

DeepZero also provides solutions for specific industries, including OTT and CTV advertising, data-driven KOL campaigns and e-commerce growth. The company has experience in a range of industries including travel, luxury, finance, e-commerce, beauty and FMCG.

For companies looking to get the most out of their media activation and data analysis in the Chinese market, DeepZero provides a suite of products and solutions that can help improve efficiency, effectiveness and ROI. With its AI algorithm-driven approach, DeepZero can help companies optimize their marketing plans and better target their audience.

Published on July 4, 2024