Marketing Cloud Engagement from Salesforce is a customer relationship management suite that offers personalized marketing and automated journeys across channels like email marketing, mobile marketing and digital advertising. Its AI-powered decision-making and cross-channel analytics ensure a unified brand experience for each customer. It's geared for companies that want to maximize customer lifetime value and that already use other Salesforce products.
Another option is DeepZero, which is geared for the Chinese market. It offers a range of products including media activation and data activation tools like AlphaDesk for campaign management and AlphaData for managing large-scale customer data. DeepZero's AI algorithms optimize marketing efficiency and effectiveness, making it a good option for companies looking to get the most return on investment in China.
For a marketing automation platform with some heft, check out Adobe Marketo Engage. The product lets companies orchestrate and personalize customer experiences across many different touchpoints, with features like marketing automation, account-based marketing and AI-powered marketing automation. It's particularly good for B2B marketing and tightly integrates with other Adobe products for a broad customer engagement suite.
Last, Iterable is a cross-channel marketing platform that uses real-time data to create personalized customer experiences across web, email, SMS and in-app channels. With AI abilities for predictive goals and optimization, Iterable lets companies create engaging and converting experiences as fast as possible. Its open architecture means it can be easily integrated with more than 100 partner networks, so it's good for a wide range of industries.