Question: Do you know of a platform that tracks and optimizes resource allocation to maximize the reach and impact of my product mentions online?

If you want a service to monitor your product mentions and optimize resource allocation for those mentions, Awario is a good option. The service tracks mentions of your company across the web, including social media, news articles, blogs, videos, forums and reviews. It offers real-time insights with features like Boolean search, sentiment analysis and a social media dashboard. Awario can monitor multiple channels and offers services for social media monitoring, influencer marketing and optimizing marketing based on online brand mentions.

Another option is Tubular, a social video analytics platform that includes tools for social video listening, influencer identification and consumer intelligence. It lets companies track brand mentions and user-generated content, find content creators who reach the audience they want to target and spot trends before they emerge. The service is geared for media companies, brands and agencies that want to make data-driven decisions and stay on top of the social video world.

For a more general-purpose social media management service, check out Dash Hudson. The all-purpose platform offers a combination of deep insights and workflow tools, including content performance forecasting, social analytics and influencer tracking. It supports a range of social media platforms and offers tools to help you boost engagement and content performance, making it a good choice for brands of all sizes that want to better manage their social media presence.

Last, LoopMe is designed to optimize brand advertising performance by measuring and optimizing consumer sentiment in real-time. The AI-powered service offers tools like PurchaseLoop, Intelligent Marketplace and Creative Studio that can help brands and agencies optimize ad delivery and engagement. It's a service that can scale to optimize resource allocation and deliver better results.