Awario

Awario is a brand monitoring tool that tracks mentions of your business on the web, including social media, news articles, blogs, videos, forums and reviews. The service lets you keep tabs on brand conversations in real-time so you can better understand your brand reputation and awareness.

Awario indexes more than 13 billion web pages each day, in addition to data from APIs, to try to get a good overall view. You can set up alerts based on your brand name as a keyword so you can participate in the conversation and promote your products or services. And it can perform sentiment analysis to assess the tone of brand mentions, so you can see where you might need to improve.

Among Awario's features are:

• Boolean Search: Use the logic operations of Boolean algebra to refine search queries.
• Sentiment Analysis: Assess the tone of brand mentions (positive, negative, neutral).
• Location-based Monitoring: See where brand mentions are coming from.
• Social Media Dashboard: Manage social media responses in one place.
• Social Listening Reports: Create detailed reports on brand mentions and sentiment.
• Topic Cloud: See the words that are most frequently used along with your keywords.
• Slack Integration: Link to Slack for team collaboration.

You can use Awario for social media monitoring, social selling, social customer care, influencer marketing and hashtag tracking. It can monitor multiple channels, including Instagram, Twitter, Facebook, YouTube, Vimeo and news articles.

Awario's pricing is tiered:

• Starter: $49 per month (3 topics, unlimited keywords, 30,000 new mentions per month).
• Pro: $149 per month (15 topics, unlimited keywords, 300,000 new mentions per month).
• Enterprise: $399 per month (100 topics, unlimited keywords, 1,000,000 new mentions per month).

Awario offers a free trial so you can try the service and see how it works before you pay. For bigger custom jobs, you can contact the company to set up a custom plan.

With Awario, companies can better respond to customers, find influencers, and adjust their marketing based on the insights they gather from online brand mentions.

Published on July 7, 2024