Question: Can you recommend a social media analytics tool that provides real-time insights into customer sentiment and brand reputation?

If you want a social media analytics tool that gives you a pulse on what customers are saying and what your brand is worth, YouScan is a good option. This AI-powered service processes text, images and audience data from social media to give businesses a view of customer opinions, brand reputation and what to do about it. It includes Visual Insights for analyzing user-generated images, Audience Insights for analyzing demographics and Insights Copilot for finding insights more quickly. YouScan can be used for a variety of use cases, such as tracking brand health, crisis management and influencer discovery, and offers optional multilingual support and customizable dashboards.

Another powerful option is Brandwatch, a full-featured social suite that lets companies understand their customers and respond to them in real time. It includes dedicated tools for social media management, consumer intelligence and influencer marketing. With tools like Deep Research, Brand Monitoring and AI-powered insights, Brandwatch lets companies forecast demand, measure consumer opinion and respond to trends and emerging issues. It's good for making business decisions and protecting your brand.

If you want a one-stop-shop, Brand24 tracks mentions in real time across social media, news articles, blogs, videos, forums, podcasts and reviews. With tools like sentiment analysis, report generation and automated reporting, Brand24 gives you immediate access to mentions and insights. It's available in more than 108 languages and offers customizable alerts, so it's good for companies of all sizes that want to keep tabs on their online presence and sentiment.

Another option is Meltwater, which offers a full suite of media, social and consumer intelligence tools. It includes media intelligence monitoring, social listening and analytics tools so companies can make informed decisions. With tools for social media management, consumer intelligence and influencer marketing, Meltwater is good for improving editorial mentions, market research productivity and engagement.