Question: I'm looking for a platform that helps me understand my brand's online presence and identify opportunities for engagement.

If you're looking for a more comprehensive tool to get a handle on your brand's online presence and spot opportunities for engagement, Brandwatch is a good option. This all-purpose social suite includes tools for consumer intelligence, social media management, influencer marketing and more. Among its features are real-time consumer engagement, AI-powered trend surfing and in-depth research to categorize and analyze consumer voices. Brandwatch can help businesses make more informed decisions by spotting consumer sentiment and trends.

Another powerful option is Brand24. This AI-powered system monitors your brand mentions on social media, news, blogs and other sources. It also offers sentiment analysis, automated reports and customizable alerts so you can keep up to speed with what's being said about your brand. With support for more than 108 languages and a lot of customer support, Brand24 is good for businesses of all sizes that want to keep tabs on their audience and respond accordingly.

For an AI-powered social listening service, check out YouScan. The service analyzes text and image data from social media to give you a better idea of what customers are saying and what your brand is worth. It includes Visual Insights for user-generated images, Audience Insights for demographic analysis and a conversational AI assistant for finding insights more easily. YouScan is good for monitoring brand health, crisis management and market research.

Last, Meltwater offers a suite of AI-powered tools for media, social and consumer intelligence. That includes media intelligence monitoring, social listening and analytics, which makes it a good option for PR, marketing and communications teams. With several pricing tiers to accommodate different needs, Meltwater can help teams make better decisions and get a better return on investment with data-driven insights.