Question: I'm looking for a solution that provides real-time insights into shopper behavior and preferences to inform targeted marketing campaigns.

If you need an answer that offers real-time insights into consumer behavior and preferences, Verisk Marketing Solutions could be a good option. This platform combines proprietary identity and behavioral data assets into a single view of US consumers and households. It includes real-time in-market shopping signals, attribute enrichment and TCPA consent verification that can help companies better segment customers, generate leads and personalize marketing while maintaining the highest level of data security.

Another good option is Resonate, which uses AI to offer companies a constantly refreshed view of consumer profiles and devices. The platform offers predictive data with high accuracy, intent signals and psychographics so companies can build campaigns and measure their effectiveness. With tools for exploration and activation, it's good for health and wellness, financial services and ESG.

If you're in the retail space, Birdzi offers advanced shopper analytics with real-time insights into behavior and preferences. Its platform includes shopper engagement tools and AI-powered personalization, leading to dramatic improvements in basket size, store visits and retention. That makes it a good option for grocery retailers looking to improve customer experience and loyalty.

MoEngage is another powerful option that uses AI to optimize interactions and deliver personalized customer experiences across channels. The platform includes customer insights and analytics, omnichannel communication and real-time transactional alerts. It's designed to be scalable and secure, so it's good for enterprise brands in many industries, helping companies understand customer behavior and preferences so they can build campaigns that drive higher engagement and ROI.