Birdzi

Birdzi uses AI technology to help grocery customers stick around, eventually reaching a one-to-one level of personalization and engagement. By giving retailers the ability to offer personalized and relevant shopping experiences to their customers, Birdzi helps retailers build loyalty and increase profitability.

Birdzi's platform offers shopper analytics that can give retailers real-time insights into shopper behavior, preferences and response, so they can reach customers through targeted digital touchpoints. And its personalization technology can match promotions, content and recommendations to each customer's individual preferences and behavior.

The platform includes tools such as:

• Shopper Analytics: Detailed customer insights that help retailers understand shopping behavior, preferences and trends.
• Shopper Engagement Tools: Digital coupon management, email marketing and loyalty program management.
• Personalization: AI algorithms that deliver personalized shopping experiences, including automated strategic hyper-personalization.
• VISPER: A hyper-personalization feature that creates customized offers for each customer based on their purchase behavior and targets each shopper with the most relevant offer.

Birdzi's approach is intended to make shopping more enjoyable and efficient, and to help retailers grow and keep customers in a competitive market. According to the company, retailers have seen a 30% increase in average basket size, a 2x increase in store visits and a 2.5x increase in retention rates.

Retailers have said they like Birdzi's easy-to-use interface and results, with better return on investment and easier data analysis. Birdzi has passed an independent audit to earn a SOC 2 Type 2 unqualified opinion attestation, a standard for security controls that's a notch higher than the more common SOC 2 Type 1.

Birdzi is geared for grocery retailers looking to use AI to keep customers loyal and to personalize shopping experiences. It offers a range of tools to help retailers keep customers loyal and increase profitability.

Published on July 26, 2024