Question: Can you recommend a platform that provides real-time insights into active car shoppers and their online preferences?

If you're looking for a platform that gives you real-time insights into in-market car shoppers and their online behavior, Client Command could be a great fit. The system connects real-time shopping data to personalize the customer experience. It tracks active shoppers, tracks their behavior and preferences, and offers detailed demographic information. Client Command offers CRM and DMS integration, among other features, and is geared for automotive dealerships and suppliers looking to improve their marketing and sales efforts.

Another contender is DealerX, a marketing, data and analytics platform for the automotive industry. It aggregates and makes actionable data from many sources using generative AI technology, while protecting consumer privacy and data security. DealerX features include AI-scored profiles, real-time ROI analytics and proactive engagement activation that can help sales and marketing efforts by giving dealers a better view of customer journeys.

If you prefer a more data-centric approach, Fullpath combines dealership-specific data sources into single, data-rich shopper profiles. It offers AI-powered marketing automations and hyper-personalization, and helps dealerships make data-driven decisions to drive sales and customer retention. With real-time data, Fullpath lets dealerships launch personalized marketing campaigns to extend customer lifecycles and drive loyalty.

Last, Impel offers an all-purpose AI-powered customer lifecycle management system. It uses generative conversational AI and computer vision AI for digital vehicle imaging to engage customers. Impel's focus on smooth integration with existing systems and enterprise-grade security makes it a good fit for auto retailers that want to boost showroom appointments and vehicle sales while improving overall customer experiences.