Question: I need a solution that helps me optimize my outdoor advertising campaigns and track ROI, is there a platform that can do that?

If you want to maximize your outdoor advertising campaigns and measure ROI, OneScreen.ai is a great option. The platform helps you plan, execute and optimize out-of-home (OOH) advertising campaigns with precision. It includes a comprehensive directory of OOH inventory in the US, advanced targeting with more than 35 sources of movement and behavioral data, and powerful measurement and optimization capabilities. You can track served impressions, exposed audience data, pixel attribution, and conversion metrics, giving you a better view of your campaigns and how well they perform.

Another great option is InMarket, a real-time marketing and measurement platform. It connects brands with customers using industry-leading technology and data, with options including Audiences for large-scale audience reach, Activation for AI-powered predictive and real-time omnichannel activation, Attribution for campaign performance measurement, and Analytics for actionable insights. Highlights include InMarket Moments for high CTRs through location-based activation, real-time optimization, and Comscore-Verified Data for trusted insights. The platform has been shown to deliver results in numerous case studies and prioritizes consumer privacy.

For those who want to use predictive targeting and cross-environment mapping to deliver real-world results, AdTheorent has a machine learning-based option. It can identify high-probability converters, high-value locations and link real-world and digital touchpoints for cross-device targeting. AdTheorent protects privacy by eliminating cookies and one-to-one advertising, and it offers automated ML model creation, real-time pacing analysis and centralized cost management. The platform is designed to optimize campaign performance across multiple industries.

Last, Hyros offers a sophisticated ad tracking and attribution software using AI. It tracks conversions like sales, calls and leads and sends that data back to ad platforms for better targeting and cost optimization. With features like AI-driven optimization, long-term revenue forecasting and customizable attribution models, Hyros helps you make better decisions and get the most out of your ad spend with a minimum 20% boost.