Question: I'm looking for a platform that helps me plan and measure out-of-home advertising campaigns more effectively.

For planning and measuring out-of-home (OOH) advertising campaigns, OneScreen.ai is a top contender. It has a suite of media planning, buying and measurement tools, including pixel attribution and conversion metrics. With a large public directory of OOH inventory and many sources of movement and behavior data, OneScreen.ai makes it easy to integrate OOH into digital marketing campaigns.

Another strong contender is InMarket, which offers real-time marketing and measurement. Its features include AI-powered audience targeting, real-time activation and attribution analysis. With InMarket Moments and Real-Time Optimization, it ensures high campaign performance and reliable, actionable insights.

Lifesight offers a single marketing measurement platform that combines AI insights with actionable data. It lets marketers measure marketing impact across channels, optimize campaigns and track progress. With forecasting and goal-setting tools, Lifesight helps marketers make informed decisions and maximize ROI.

For a more digital focus, Choozle offers a premium DSP that includes DOOH ad formats alongside traditional digital media. With advanced targeting options and real-time reporting, Choozle helps advertisers optimize their budget across multiple platforms for high-performing campaigns.