Question: Is there a platform that can help me optimize my marketing channels and improve return on ad spend?

If you want to optimize marketing channels and maximize return on ad spend, ProfitMetrics is a good option. The e-commerce focused platform uses profit bidding, POAS, and real-time profit dashboards to segment traffic, campaigns and orders. By combining data from Google Ads, Facebook Ads and Google Analytics, ProfitMetrics can help businesses reduce ad spend by weeding out unprofitable ads. Businesses have reported an average savings of 60% with the platform, which is designed to be easy to set up and offers a free trial.

Another good option is Hyros, which offers advanced ad tracking and attribution through a patented AI system. Hyros tracks conversions like sales, calls and emails and integrates with a variety of platforms to improve targeting and cost optimization. It's geared for businesses with complex marketing operations, offering custom attribution models and long-term revenue forecasting to help businesses increase ROI by at least 20%.

SegmentStream is another option. The AI-powered platform combines predictive analytics, multi-touch attribution and media mix optimization to help businesses make data-driven budget decisions. With automated cross-channel marketing reporting and actionable budget reallocation recommendations, SegmentStream helps businesses optimize ROAS and scale ad spend with confidence. It integrates with tools like Google Analytics and Google BigQuery.

If you're focused on Meta ads, Madgicx offers autonomous management and AI-powered optimization to improve ad ROI. It offers creative production, tracking and attribution, along with automation tactics and ad library management. Madgicx helps e-commerce brands and agencies analyze and create high-performing ad creatives, apply proven media buying strategies and streamline ad-buying workflows. The platform offers a 7-day free trial and various pricing tiers.