Question: Is there a marketing attribution tool that can integrate with my existing social media and e-commerce platforms, such as Instagram and Shopify, to provide a more complete view of my marketing efforts?

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Growify

If you're looking for a marketing attribution tool that plugs into your existing social media and e-commerce tools, Growify is a good option. It automates analytics, attribution, merchandising, forecasting and other tasks with AI. It connects to Instagram, Facebook, Shopify, Klaviyo, Twitter and Google Analytics, and offers omnichannel attribution, customer journey tracking and a customizable dashboard to help you make data-driven decisions. It's designed for businesses of all sizes, with pricing from Starter ($299 per month) to Enterprise (custom pricing).

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Wizaly

Another powerful option is Wizaly, which offers a single customer view by gathering and linking touchpoints across multiple touchpoints. It includes data centralization, media mix modeling for budget optimization, and algorithmic attribution models. Wizaly supports privacy-first tracking and integrates with a range of tools, with customizable dashboards and in-depth reporting. This helps you optimize marketing performance and maximize ROI.

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AnyTrack

If you need real-time ad tracking and attribution, check out AnyTrack. It supports multiple marketing models and integrates with Shopify and WooCommerce. AnyTrack offers unified ad tracking, real-time audience tracking and marketing automation features. It's easy to use with a 14-day free trial, and pricing starts at $50 per month.

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SegMetrics

Last, SegMetrics offers a full-featured funnel optimization system that connects data from many marketing tools. It includes lifetime value attribution, customer journey tracking and advanced ad attribution. With more than 90 marketing tool integrations, SegMetrics lets you visualize customer journeys and optimize marketing funnels for better ROI.

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Hyros

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Polar

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Mapp

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AdRoll

Leverages AI and machine learning to optimize marketing campaigns across all channels, delivering personalized advertising and targeted audience engagement.