Question: Can you recommend a mapping solution that helps businesses improve customer experiences and operations?

For customer experience and operations improvements, MOCA is a location platform that can be used to create customer journey maps and deliver real-time, personalized experiences. MOCA combines AI-powered marketing automation and location intelligence to dynamically segment audiences and measure campaign performance, dwell time, conversion rates and ROI. It's a good fit for smart tourism and retail, making events and store visits more engaging.

Another good option is TheyDo, a collaborative workspace for Customer Journey Management. It lets companies define their strategy, planning and delivery in one framework so everyone is on the same page. TheyDo's Journey AI can rapidly and structurally map journeys, then focus on the highest ROI projects and cut time to market in half. It's good for service design, product experience management and customer-centric backlog prioritization.

For a more complete view of customer journey data, InMoment offers an integrated customer experience solution. With AI technology to collect and connect unstructured and structured data from many sources, it offers a more complete view of the customer journey. Features include AI-powered surveys, reputation management, conversational intelligence and digital listening. The platform empowers teams to take targeted actions to address experience problems and create omnichannel experiences, resulting in revenue growth and profitability improvements.

Last, Medallia offers insights that lead to meaningful improvements across customer, contact center, employee and digital experiences. It collects feedback from many sources and uses AI analytics to surface key insights, integrating with other systems and teams. Medallia is designed for enterprise use, with role-based reporting and enterprise-level security. By understanding customers and employees better, companies can increase loyalty and engagement.