Question: Can you recommend a solution that integrates with my CRM and email marketing software to provide a complete view of my marketing performance?

If you need something that's tightly integrated with your CRM and email marketing tools for a unified view of your marketing performance, ActiveCampaign is a strong contender. It offers personalized email marketing, automation and sales engagement tools with more than 900 native integrations with Salesforce and other popular tools. ActiveCampaign features omnichannel marketing, content creation, audience management, AI-powered automations and detailed analytics.

Another strong contender is Marketing Cloud Intelligence from Salesforce. The product connects to other partners through a large library of APIs and offers a unified view of marketing data. It offers automated reporting, AI-powered Einstein Insights and media planning and pacing optimization. That makes it a good fit for companies with sophisticated marketing operations, helping them optimize campaigns and improve KPIs.

If you're looking for something more CRM-centric, Marketing Cloud Engagement from Salesforce offers personalized marketing and automated journeys across multiple channels. It includes email marketing, content creation, mobile marketing and digital advertising, all integrated with Salesforce products. The idea is to maximize customer lifetime value with targeted, personalized marketing.

Last, Adobe Marketo Engage offers marketing automation and personalization across the entire customer lifecycle. It includes AI-powered marketing automation, predictive audiences and multi-touch attribution. With its integration with other Adobe tools, Marketo Engage is a good fit for B2B marketing, particularly for companies with bigger deals or longer sales cycles that can get more out of marketing investments.