Question: How can I identify and target customers who are likely to lapse or need replenishment of a product?

Repeat is an automated information retrieval system that can help businesses increase repurchase rates by sending personalized messages at important moments in a customer's lifetime, including replenishment and lapse. It connects to email and SMS tools like Klaviyo, Postscript and Attentive so you can create targeted campaigns and retention workflows. The company says businesses including Dr. Squatch and Black Girl Vitamins have used the service to increase repurchase rates and revenue.

Another good option is Churnkey, a customer retention and growth optimization service geared for product-led growth SaaS companies. It offers cancel flows that are personalized for customers, payment recovery through targeted campaigns, and reactivation campaigns to reach happy customers. Churnkey's customer health analysis and Insights AI helps you identify customers most likely to cancel and forecast monthly revenue so you can better focus on retaining customers and avoiding losses.

For ecommerce businesses, Retention Science is an AI-powered email and SMS tool that uses intelligent lifecycle automation and personalized communication to drive sales. It automates touchpoints like welcome emails and repeat purchases, and offers optimized campaigns with AI-predicted subject lines and content. The company says businesses using its service have increased engagement and scaled more efficiently with advanced customer segmentation and data reporting.

Last, Retail Rocket is a retention management service that uses advanced mathematical models and customer segmentation to develop retention strategies. It includes features like a campaign management system, AI personalization engine, and a data warehouse for centralizing customer data. The company says its service can help businesses improve customer retention and loyalty through data insights and targeted marketing campaigns.