Question: I'm looking for a platform that helps healthcare marketers optimize their advertising campaigns across multiple channels.

If you're looking for a platform to optimize your advertising campaigns across multiple channels for healthcare marketers, DeepIntent could be a good option. DeepIntent is a demand side platform that's geared specifically for pharma companies and healthcare agencies. It uses real-world health data to predict patient and HCP reach, so you can plan your campaigns more effectively and optimize in real time. The platform offers features like AI-driven campaign optimization, patient and HCP audience creation, and fast, transparent reporting.

Another contender is Swoop, a precision healthcare marketing platform that uses AI and real-world data to create patient and HCP segments. Swoop offers high-quality audiences that are tailored to each brand's specific challenges and business objectives. It offers precise omnichannel activation, fast deployment and HIPAA-certified technology to ensure compliance. Clients have seen significant increases in script lift and patient lifetime value, so Swoop is definitely worth considering if you want to optimize your healthcare marketing.

If you're looking for a more general digital advertising solution, AdRoll offers a full-stack platform that uses sophisticated AI and machine learning to optimize campaigns across a range of channels including display, video, native and retargeting. AdRoll's features include advanced audience modeling, dynamic creative optimization and detailed analytics and attribution. It can be used to pursue a variety of marketing goals, from increasing brand awareness to driving conversions, and can optimize campaigns to get the most out of your marketing budget.

Last, Smartly offers an end-to-end advertising platform that automates and optimizes campaigns across a range of digital channels like Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Smartly's features include predictive budget allocation, automated campaign management, dynamic creative optimization and actionable reporting. It's designed to simplify workflows and improve efficiency for agencies and brand marketing teams.