Question: How can I get a 360-degree view of my customers and employees to make data-driven decisions?

For a more complete 360-degree view of your customers and employees, Qualtrics offers a powerful experience management platform. With AI-driven insights, the company helps businesses make informed decisions across customer, employee and market research. With suites for customer and employee experiences, Qualtrics offers features like Conversational Feedback, Manager Assist and Text Analytics Insights that can help streamline care journeys, boost employee engagement and optimize research.

Another top contender is Lytics, a secure and flexible composable customer data platform. Lytics aggregates and activates customer data without sacrificing security or compliance, and it uses generative AI and a composable architecture. It offers tools like the Customer 360 Readiness Index, Conductor for identity resolution and Decision Engine for AI-driven decisioning. It's a good fit for companies that need to manage and augment customer data to support advanced audience creation and personalization.

Treasure Data is another contender worth considering, particularly for large enterprises. The customer data platform company, which is a customer data platform market leader, builds rich customer profiles from historical and real-time behavior, including AI-generated predictions. The platform helps break down data silos and boost sales and efficiency through robust data governance and business growth strategies, with measurable results including large revenue growth and cost savings.

If you prefer a more integrated approach, you might like InMoment, which collects and connects unstructured and structured experience data to offer a single customer journey view. InMoment's AI-powered surveys, reputation management and advanced analytics help teams identify experience issues and predict customer intent, ultimately leading to better customer experiences and business results.