Question: How can I gain a deeper understanding of my customers' behavior and optimize my online presence accordingly?

Fullstory is a behavioral data platform that captures a broad range of events and signals that can reveal how customers feel and act. It offers features like predictive modeling, real-time replays and a variety of analytics tools to help you build more personalized and customer-centric experiences. The result: better conversions, profitability and loyalty.

Another good option is Heap, which offers a single view of customers' digital behavior to optimize conversion, retention and satisfaction. Features include session replay, sophisticated data science and integration with more than 100 other tools. Heap is designed to be easy to use, and teams can use it to identify areas for improvement and drive growth by improving user engagement.

For a broader digital experience intelligence, Contentsquare is a more powerful platform that includes zone-based heatmaps, customer journey analysis and voice of customer feedback. Its AI-powered insights and immersive analysis tools help businesses lower cart abandonment rates, cut costs and boost revenue, and it's a popular choice among big brands like Harrods and Calzedonia.

Last, VWO is a conversion rate optimization tool that lets you analyze customer behavior and design experiments to personalize the user experience. Features include AI-driven insights, high-performance scripts and server-side functionality optimization to help you improve online interactions and support scalable, secure and high-performance data hosting.