Question: Is there an email marketing platform that can segment and target specific customer groups, and also calculate customer lifetime value?

If you want an email marketing service that can segment customers into groups and target them accordingly, and that can calculate customer lifetime value, Klaviyo is a good option. Klaviyo offers real-time data and AI-powered insights so you can build dynamic emails, personalize content and target segments. It also offers predictive analytics to forecast customer behavior, so you can better suggest products and optimize marketing campaigns.

Another good option is ActiveCampaign, which offers personalized email marketing, automation and sales engagement tools. With more than 900 native integrations, ActiveCampaign offers omnichannel marketing, content creation and audience management. It also offers advanced analytics and reporting so you can track campaign performance and better engage with your audience.

Mailchimp is also a good option. It uses AI-powered tools to personalize emails, automate campaigns and optimize performance. With features like automated email content creation based on customer behavior and advanced segmentation, Mailchimp helps businesses turn emails into revenue. It also offers extensive onboarding support and a variety of pricing tiers so you can find the best option for your business.

Finally, SegMetrics is designed to maximize lifetime revenue by connecting data from multiple marketing tools to optimize the sales funnel. It includes features like lifetime value attribution, order value maximization and people-centric segmentation, which makes it a good option for businesses that want to make data-driven decisions and optimize their marketing funnels for better ROI.