Vero

Vero is a customer engagement platform that lets companies send targeted mobile push notifications and emails to people based on how they interact with their products. It's designed to overcome common marketing problems like bland messages that don't get people to sign up for services and high churn rates that can be caused by problems that could have been avoided.

Vero lets marketers create user segments without needing to rely on programmers, so messages are more likely to be targeted to people's needs. Among its features:

• Personalized Onboarding: Send people customized messages to help them get to their "aha moment" faster based on which features they're using.
• Timed Churn Prevention: Send people targeted messages when they're likely to churn, spotlighting features that might help them if they haven't used them based on actual usage.
• Segmentation and Targeting: Link to product data through APIs or SQL data warehouses to create very specific user segments.
• Content Creation and Design Tools: Create branded campaigns with a drag-and-drop editor or use prebuilt templates.
• Multi-Channel Messaging: Send messages to people through both email and mobile push notifications.
• A/B Testing: Test different messages with different groups to optimize results.

Vero can link to a variety of product data sources and has flexible content creation tools. Pricing isn't clearly disclosed, but the company offers a free trial that doesn't require you to enter a credit card number, so you can try it out and see how well it works. That makes Vero a good option for companies that want to improve their customer engagement with more personalized, data-driven messages.

Published on July 4, 2024