Question: Is there a tool that allows me to create custom user segments based on product interactions and behavior?

If you're looking for a tool to create custom user segments based on product interactions and behavior, a few options could work for you. Userpilot is a good option, with a suite of tools for user onboarding, product analytics and user feedback. It lets you create custom segments, track goal completion and deliver in-app experiences. The service is geared to help teams understand user behavior and make data-informed decisions to improve user experience.

Another option is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It can tie together data from 450+ pre-built connectors and enrich customer profiles with every interaction. That can lead to personalized customer experiences and better ad spending with first-party data and AI.

Fullstory is a behavioral data platform that captures user behavior and sentiment so businesses can build predictive models and analyze user behavior. Among its features are replays that show what happened in real time, product analytics and heatmaps that can help you spot opportunities for personalization and optimization.

Last, Blueshift marries customer data with AI-driven decision-making to personalize marketing across multiple channels. It lets marketers work more efficiently by building rich customer profiles and predicting customer intent so you can segment customers and make more informed marketing decisions.