Question: I'm looking for a tool that can dynamically allocate my marketing budget across different channels and strategies for better ROI.

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SegmentStream

If you need a system to manage your marketing budget automatically across different channels, SegmentStream is worth a look. This AI-powered system uses predictive analytics, multi-touch attribution and media mix modeling to maximize revenue and return on ad spend (ROAS). It can generate automated cross-channel marketing reports, AI-based attribution and recommendations for rebalancing your budget. SegmentStream can integrate with Google Analytics and Google BigQuery, but it's geared for companies with at least $50,000 in monthly ad spending.

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Adtriba

Another option is Adtriba, which offers cross-channel and relatively easy-to-understand multi-touch attribution along with unified marketing measurement tools. Adtriba combines sophisticated statistical models and machine learning to gather data from multiple sources, providing insights and a more complete view of marketing. It's geared for companies with $30,000 in monthly ad spending, with options like Adtriba Core for more detailed customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling.

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Admetrics

For e-commerce teams, Admetrics offers a more mature system for maximizing advertising performance through data analysis and AI-based marketing mix modeling. It's got modules for business intelligence, marketing mix modeling, tracking and data activation, and promises up to 90% higher return on ad spend. Admetrics can integrate with more than 50 e-commerce sites and marketplaces, and offers tiered pricing, including a 21-day free trial.

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Metadata

Also worth a look is Metadata, a marketing automation system that automates campaign management and budget optimization across channels like LinkedIn, Facebook and Google Ads. Metadata uses AI to make changes in real time to optimize performance, automate budget pacing and target specific audience segments. It can integrate with other marketing tools so data flows smoothly, and is a good choice for teams that want to improve their marketing operations.

Additional AI Projects

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Knorex XPO

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Growify

Centralizes omnichannel analytics and attribution, automating marketing workflows and providing advanced attribution models to optimize campaign effectiveness.

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Attribution

Unifies data from multiple ad platforms and marketing software to provide a single, actionable view of marketing performance and optimize ROI.

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Smartly

Automates and optimizes advertising campaigns across multiple digital touchpoints, providing predictive budget allocation, automated management, and dynamic creative optimization.

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Northbeam

Unlocks profitable growth through multi-touch attribution, media mix modeling, and creative analytics, empowering marketers to make data-driven decisions and optimize campaign performance.

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ADXL

Streamline ad management across multiple channels with AI-optimized campaigns, automated workflows, and unified budget control, reducing workload and costs.

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Hyros

Boosts ad ROI by at least 20% with accurate tracking, AI-driven optimization, and customizable attribution for data-driven decision making.

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CaliberMind

Unify marketing data to optimize performance, attribution, and ROI analysis, and drive growth through data-driven decision-making.

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Lifesight

Unifies marketing data across channels, providing actionable insights and AI-driven attribution to maximize ROI and inform data-driven decisions.

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Singular

Centralize marketing data, automate attribution, and gain actionable insights to drive growth.

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Jivox

Jivox delivers personalized, dynamic ads in real-time across multiple touchpoints, driving sales and revenue growth.

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SegMetrics

Visualize customer journeys and optimize sales funnels with integrated data from multiple marketing tools, revealing how customers find and move through your funnel.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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Adobe Marketo Measure

Reveals which channels, campaigns, and content deliver the most pipeline, revenue, and ROI insights.

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Marketing Cloud

Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.

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AdRoll

Leverages AI and machine learning to optimize marketing campaigns across all channels, delivering personalized advertising and targeted audience engagement.

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ThoughtMetric

Unify marketing performance data across channels, attributing revenue to precise customer journeys and optimizing ad spend for maximum ROI.

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Dreamdata

Automatically collects and models go-to-market data, providing a 360° customer journey view and calculating ROI for optimized revenue generation.

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Upwave

Optimizes brand advertising campaigns across multiple channels with real-time insights, predictive analytics, and customizable dashboards for data-driven decisions.

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Eulerian

Unifies attribution, analytics, and activation to optimize marketing strategies, minimizing technology costs while providing AI-powered insights for data-driven decisions.