If you need a system to manage your marketing budget automatically across different channels, SegmentStream is worth a look. This AI-powered system uses predictive analytics, multi-touch attribution and media mix modeling to maximize revenue and return on ad spend (ROAS). It can generate automated cross-channel marketing reports, AI-based attribution and recommendations for rebalancing your budget. SegmentStream can integrate with Google Analytics and Google BigQuery, but it's geared for companies with at least $50,000 in monthly ad spending.
Another option is Adtriba, which offers cross-channel and relatively easy-to-understand multi-touch attribution along with unified marketing measurement tools. Adtriba combines sophisticated statistical models and machine learning to gather data from multiple sources, providing insights and a more complete view of marketing. It's geared for companies with $30,000 in monthly ad spending, with options like Adtriba Core for more detailed customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling.
For e-commerce teams, Admetrics offers a more mature system for maximizing advertising performance through data analysis and AI-based marketing mix modeling. It's got modules for business intelligence, marketing mix modeling, tracking and data activation, and promises up to 90% higher return on ad spend. Admetrics can integrate with more than 50 e-commerce sites and marketplaces, and offers tiered pricing, including a 21-day free trial.
Also worth a look is Metadata, a marketing automation system that automates campaign management and budget optimization across channels like LinkedIn, Facebook and Google Ads. Metadata uses AI to make changes in real time to optimize performance, automate budget pacing and target specific audience segments. It can integrate with other marketing tools so data flows smoothly, and is a good choice for teams that want to improve their marketing operations.