If you're looking for a platform that can handle data integration and tracking of ad performance, along with expert help to get you to your campaign goals, Hyros is a great choice. Hyros is a powerful ad tracking and attribution software that uses a patented AI attribution system to give you a transparent view of ad performance. It tracks conversions like sales, calls, emails and leads, then shares that data with ad platforms for better targeting and cost optimization. The platform includes conversion tracking, AI-driven optimization, long-term revenue forecasting, customizable attribution models and integration with a broad range of tools.
Another powerful option is Admetrics, which offers AI-driven optimization for e-commerce advertising. It includes modules for Business Intelligence, Marketing Mix Modeling, Tracking & Attribution, Experimentation, and Data Activation. Admetrics connects to more than 50 shops and marketplaces and offers near-real-time data refresh, so it's a good option for fast decision-making and maximizing ROI. The platform also includes a 21-day free trial, so you can test its abilities before signing up for a subscription.
For companies that want a single view of their marketing efforts, Adtriba offers data-driven marketing analytics with cross-channel and multi-touch attribution. The company uses sophisticated statistical models and machine learning algorithms to gather data from multiple sources and offer insights that can inform actions. Adtriba's options include Adtriba Core for detailed customer journey analysis and Adtriba Sphere for marketing mix modeling, both designed to help companies optimize their marketing and get better ROI.
Also worth a look is Markopolo, which offers a no-code machine learning infrastructure that can unify, transform and activate marketing data to fuel growth. It offers precision targeting, AI-driven optimization and attribution tracking, with automated workflows to personalize marketing approaches and maximize ROI. Markopolo integrates with tools like Google Ads, Shopify and LinkedIn, so it's good for companies of all sizes and marketing sophistication.