Question: Can you recommend a customer segmentation tool that uses real-world consumer behavior data for more accurate targeting?

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Spatial.ai

If you're looking for a customer segmentation tool that uses real-world consumer behavior data for better targeting, Spatial.ai is a great choice. The platform uses organic consumer behavior data so marketers can measure performance and make location-based decisions. It includes tools like PersonaLive, Proximity, and FollowGraph to segment people by social, mobile and web behavior. Spatial.ai anonymizes location data and uses machine learning to offer rich insights without compromising consumer privacy, and it's good for retail, marketing and real estate.

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Resonate

Another good option is Resonate, which uses AI to provide businesses with an up-to-the-minute view of more than 230 million profiles and 2 billion devices. The platform provides predictive data with high accuracy, intent signals and psychographics so businesses across many industries can make data-driven marketing decisions. It's good for understanding customers and targeting them well so you can get better performance and growth.

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Twilio Segment

Twilio Segment is another good choice, a customer data platform that ingests, cleans and activates customer data so businesses can get real-time insights and personalized interactions. It enriches profiles automatically with every interaction, pulls in data from more than 450 pre-built connectors and optimizes ad spend with AI. It's good for many industries and has flexible pricing, so it's good for data engineers, marketers and product managers.

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Blueshift

Last, Blueshift is an AI-powered marketing platform that combines customer data and delivers marketing programs across many channels. It includes a Customer Data Platform, AI-powered decisioning and cross-channel delivery to orchestrate customer journeys. Blueshift's real-time AI analyzes customer behavior and intent, letting businesses segment audiences and make marketing decisions that can lead to a big boost in ROI.

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