If you're looking for a way to get a better handle on customer behavior and optimize your e-commerce operations, Fullstory is a good option. The company captures hundreds of events and signals and offers businesses an inside look at how customers feel and act. It includes features like predictive modeling, real-time replays, product analytics and behavioral insights that can help you create more personalized, customer-centric experiences that ultimately lead to better conversions and loyalty.
Another option is Insider, a customer data platform that combines customer data and uses AI to predict behavior. It offers 360° customer profiles, predictive behavior analysis and personalized experiences across multiple touchpoints to help you drive growth and revenue. Insider can integrate with more than 100 data sources and touchpoints, so it can be a good option for companies that want to improve customer experiences and revenue.
For companies that want to capture and analyze 100% of digital interactions, Glassbox offers a customer intelligence platform. It includes tools like See Better (capturing all digital events), Learn Sooner (finding contextual insights) and Act Faster (real-time AI-prioritized optimization). The company's platform is designed to help businesses understand customer behavior, troubleshoot technical problems and improve digital customer experiences, and ultimately drive revenue growth.
Last, MoEngage offers insights-led customer engagement with AI-powered campaign optimization and omnichannel communication. It includes tools for customer journey orchestration, website personalization and real-time transactional alerts, so it's a good option for companies in many industries, including retail and e-commerce. By understanding customer behavior and preferences, MoEngage helps companies create targeted campaigns to boost engagement and return on investment.