Question: I'm looking for a solution that provides insights into consumer spending habits to inform my marketing strategy.

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Cardlytics

If you want to know what consumers are buying so you can better target your marketing, Cardlytics has a full-fledged platform. Analyzing transactions from more than 168 million bank customers, it offers purchase intelligence analysis and sales impact reporting that lets companies target ads and measure results. Companies in retail and luxury goods are among those using the service, and it frequently publishes research on consumer spending trends.

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CivicScience

Another good option is CivicScience, a consumer analytics service that can gather insights through daily surveys of more than 4 million people in the US. It offers AI-powered services for real-time trend spotting, market forecasting and high-performing ad campaigns. CivicScience can help companies better understand their audience, optimize marketing and stay on the leading edge of trends with flexible pricing.

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Verisk Marketing Solutions

If you want a real-time consumer insights service, check out Verisk Marketing Solutions. It combines proprietary identity and behavioral data assets from Infutor and Jornaya into a single view of US consumers and households. The service includes features like identity scoring, attribute enrichment and real-time shopping signals that can help companies better segment customers, generate leads and personalize marketing.

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Resonate

Last, Resonate has a consumer data and intelligence platform that uses AI to offer a constantly up to date view of more than 230 million profiles. It offers predictive data, intent signals and psychographics that can help companies make data-driven marketing decisions and optimize performance. The company's services are geared for industries like health and wellness, financial services and ESG.

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