Question: How can I connect directly with premium publishers to improve brand safety and reduce ad tech costs?

If you want to go straight to premium publishers for better brand safety and lower ad tech costs, AdHash is a good option. It cuts out intermediaries in the ad tech supply chain, giving you a direct connection to premium publishers. AdHash uses blockchain technology for security and transparency, including real-time reporting, strong ad fraud protection and built-in heatmaps. It can help you get the best out of your advertising while lowering the ad tech tax and speeding up ad load times.

Another good option is AIDEM, which offers a trusted advertising supply chain with exclusive access to 12 billion daily impressions from premium, verified sellers. AIDEM employs AI-powered anti-fraud technology to remove suspicious inventory and offers zero-take-rate direct supply. With features like cookieless targeting and measurement, direct access to over 140 local CTV channels and an integrated DSP, SSP, AdServer, Verification and Attribution, AIDEM offers a safe and efficient advertising experience.

If you're a publisher looking to get the most out of your ad inventory, AdPushup connects you to more than 50 premium advertising exchanges. The company offers features like real-time bidding, ad-blocked revenue recovery and high-viewable ad formats. With machine learning-based layout optimization and in-house ad operations expertise, AdPushup can help improve click-through rates and revenue.

Another option is afp.ai, which offers a range of AdTech services for publishers, ad networks and agencies. It can increase direct sales revenue with new ad formats and AI targeting, as well as with features like contextual DMP for cookieless targeting and computer vision brand safety verification. With full-service support, including sales and marketing expertise, afp.ai can help you get the most out of existing inventory and attract new advertisers.