Speakol

Leverages machine learning to suggest articles based on users' interests and browsing history, creating engaging native ads that fit seamlessly into websites and apps.
Content Discovery Native Advertising Ad Targeting

Speakol is a content discovery and native advertising network that helps publishers increase user engagement and monetize their online presence. It also helps advertisers find potential customers and build brand awareness. Speakol is a well-established company, working with more than 13,500 top publishers around the world and more than 12,000 major brands and advertisers in the GCC and MENA regions.

Speakol offers a range of solutions for advertisers and publishers. For advertisers, it offers a variety of tools to create engaging and relevant interactions through native ads that fit in with the look and feel of a website or app. Advertisers can reach millions of people in the desired audience across premium publishers, without interrupting their experience. The platform includes native widgets, smart feed, video ads and a smart engine that uses machine learning to suggest articles based on users' interests and browsing history.

For publishers, Speakol offers a way to monetize their online presence and personalize the editorial experience for readers. It offers advanced integration options, including JS code and API integration, and works on AMP pages. Publishers can also participate in a referral program to expand their online presence.

Speakol offers several formats, including inline ads, recommendation ads and video ads. Inline ads can be targeted by keywords, increasing brand awareness and conversion rates. Recommendation ads appear alongside relevant content that matches users' interests. Video ads offer a way to tell stories about company profiles, products and services.

The platform is designed to ensure brand safety, with high-quality ads that meet industry standards. Advertisers can see detailed reports to inform data-driven decisions and optimize their ad campaigns. Dedicated account managers are also available to help advertisers throughout the process.

Speakol has helped several brands meet their marketing goals, as seen in case studies with Hyundai, Ford Automotive and Altibbi. By providing a brand-safe environment and targeting the right audience, Speakol helps advertisers increase conversion rates and brand awareness.

Speakol is focused on delivering great experiences, great content and great ads, and empowering publishers to increase revenue and advertisers to reach the right audience.

Published on July 6, 2024

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