If you're looking for an analytics platform that offers multi-touch attribution and cookie-less tracking for accurate reporting, Wizaly could be a great fit. It provides a single customer view by collecting and linking all touchpoints across different platforms, including data centralization, graph identity resolution for accurate attribution, and privacy-first tracking in a cookieless world. The platform also includes media mix modeling for budget optimization and supports regulations like HIPAA and GDPR.
Another excellent option is C3 Metrics, which is designed for enterprise advertisers with large media budgets. It uses AI and machine learning to provide real-time insights and multi-touch attribution, along with cookie-less tracking to ensure accurate reporting. The platform's Attribution Data Cloud ingests and processes data from client sites and partners, offering detailed analytics and reporting.
Heeet is also worth considering, especially if you need a seamless integration with Salesforce. It offers cookieless lead tracking, multi-touch revenue attribution, and integrates with Google Ads and Facebook Ads. Heeet's features include custom attribution models, ROI simulators, and pre-built dashboards, making it suitable for businesses looking to measure the ROI of their marketing efforts accurately.
For a robust marketing performance platform, Exactag provides future-proof tracking and advanced algorithms that help marketers navigate the cookieless and consent-first world. It offers data collection through data clean rooms, anonymous tracking, and customizable reporting, making it ideal for marketers who need accurate performance measurement and data-driven decision-making.