Question: I need a way to optimize my advertising campaigns and ensure I'm reaching the right people - do you know of a platform that uses AI for user segmentation and targeting?

Clinch is an ad optimization platform that uses AI to create and deliver highly personalized ads across many touchpoints. It comes with creative automation tools that let designers create and optimize personalized ads without requiring advanced technical expertise. By integrating with common data sources for targeting and personalization, Clinch can help you optimize your ad strategy and improve engagement.

Another good option is Smartly, an end-to-end advertising platform that automates and optimizes campaigns across many digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Smartly has features like predictive budget allocation, automated campaign management, dynamic creative optimization and actionable reporting that can help you streamline your workflow and improve efficiency.

Blueshift is another option. It marries customer data with AI-powered decision-making to help marketers work more effectively. It includes a Customer Data Platform for building detailed customer profiles, AI-Powered Decisioning for automating marketing work, and Cross-Channel Delivery to manage customer journeys across many channels. Blueshift's real-time AI can assess customer behavior and intent so you can segment audiences and make more informed marketing decisions.